Giveaway Gusto

Tradeshows are one of the most effective ways to reach the greatest number of prospects and current customers in the shortest amount of time. Naturally, much thought goes into the booth design and layout.  What kind of graphics will be used?  How will traffic flow within the booth?  Where will company literature be displayed?  Will there be an interactive component or multi-media display?

While all of these things are extremely importnat in determining how a brand is presented, there is one way booth visitors can take a piece of your brand home with them:  promotional products.

In a PPAI Study:  The Effectiveness of Promotional Proudcts in Tradeshow Settings,  71.6 percent of attendees who received a promotional product at a tradeshow said they remembered the name of the company that gave them the product.  Additionally, 76.3 percent of attendees had a favorable attitude toward the company and 65.5 percent thougth the product was useful.

Work with your consultant to determine how promotional products can be used to differentiate you from the hundreds (or thousands) of other exhibitors on a tradeshow floor, resulting in brand extension that is tangible and measureable.

Souce:  PPB / Lisa Horton